A look inside Linea

Plus: Assessing apartment boom, Eastover complaints, Perils of golf course redevelopment, Top buiding permits, Derita land deal, Changes for Queensbridge plans?

Step into a seductive new edition of Charlotte Commercial Real Estate Whispers, where the city’s hottest land deals, rezonings, and developments are fully unveiled. Brace yourself for heart-pounding revelations from Charlotte’s real estate world, where every transaction is an enticing secret and every disclosure an irresistible thrill.

In today’s edition:

1. A look up close and inside Linea, Portman Holding’s new ultra-luxury South End apartment tower. We got an inside look last week.

2. What’s up with Charlotte’s apartment boom? Is it “defying the odds” and sustaining its momentum … or about to fall off a cliff?

3. Online complaints about the look of Providence Road in Eastover

4. The developer of Ballantyne Reimagined said he worried that redeveloping a hotel golf course might upset a prominent local official

5. Top commercial building permits in Mecklenburg in the last two months include schools, a car dealership, two apartment complexes, a SouthPark retailer and more. We’ve got the details.

6. A 25-acre land deal in Derita

Let’s get to it!

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Inside Linea, Portman’s new ultra-luxury South End apartment tower

Linea (on left, behind parking deck) is between the Charlotte Rail Trail and Hawkins Street in South End. It’s a sister building to office tower The Line (second from left). (Photo by Kevin Young/The 5 and 2 Project)

Just about every new apartment building in Charlotte says it is a luxury apartment building. But it is clear that the new Linea by Portman Holdings is trying to stand above the rest.

The 24-story, 370-unit building is at a prime location on Hawkins Street, beside The Line office tower (the one with Sycamore Brewing on the ground floor). And it will have a 24/7 concierge who, as we noted in December, will water your plants and feed your cat when you’re on vacation.

At an opening reception last week, I had a chance to check out the amenity floor, with rooftop pool, exercise room (with rock-climbing wall), coworking spaces with private rooms to take phone calls and a sound lounge where residents can spin vinyl records. (There was a DJ spinning such records.) There was cool art and plenty of decorative finishes.