The Charlotte Ledger
The Charlotte Ledger Podcast
Career Boost: Make LinkedIn work for you
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Career Boost: Make LinkedIn work for you

Amy George of By George Communications shares practical ways to strengthen your LinkedIn presence

In today’s workplace, your online presence is just as important as your resume. LinkedIn has become a cornerstone of how careers grow: it’s where opportunities surface, reputations are built and connections turn into fruitful business relationships.

In this episode of The Charlotte Ledger Podcast, Amy George of Charlotte-based By George Communications talks with The Ledger’s Tony Mecia about how professionals at every stage can use LinkedIn to strengthen their careers. Amy, who helps clients refine their profiles and presence, shares insights on how to make the platform work for you — whether you’re job hunting, networking or building credibility in your field.

Conversation highlights include:

  • Why LinkedIn is now central to professional success

  • The most common profile mistakes (and how to fix them fast)

  • How to tell your story in a way that engages people

  • The right way to post, comment and share without being self-promotional

  • Why a company benefits when its employees shine on LinkedIn

  • Quick wins: simple upgrades that can elevate your career

This episode is packed with practical tips that professionals can apply right away to strengthen their LinkedIn presence and, by extension, their careers. It’s useful, real-world advice that can help you look better online, connect more effectively and open doors to new opportunities.

About Career Boost: This is part of a September 2025 series in The Charlotte Ledger called “Career Boost,” designed to help professionals sharpen their skills, grow their careers and thrive in the workplace. Each installment offers practical tips and expert insights on everything from leadership and productivity to communication and personal branding. It’s smart, actionable guidance for anyone looking to take the next step in their career.

This episode of The Charlotte Ledger Podcast was produced by Lindsey Banks.


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