After cutbacks, Hallmark is opening a new Charlotte store

The number of Hallmark stores in the Charlotte area has significantly decreased in recent years

The following article appeared in the December 11, 2024, edition of The Charlotte Ledger, an e-newsletter with smart and original local news for Charlotte. We offer free and paid subscription plans. More info here.

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Editor’s note: Updated on 12/13/24 to add new information from Hallmark officials about the expected opening date and size of the new location.

Just when you thought greeting card stores were on the way out … a new Hallmark is opening on Pineville-Matthews Road

by Cristina Bolling

In news that may come as a Holiday Touchdown for people whose love language is sending greeting cards, Hallmark is opening a new Gold Crown store in the McMullen Creek Shopping Center off Pineville-Matthews Road near the Pineville-Charlotte line.

Construction is underway in the large storefront, which was previously a Kure Vaporium. (How’s that for a tenant switch?)

Now there’s a sight we haven’t seen for a while — a new Hallmark store opening in the Charlotte area.