The Charlotte Ledger
The Charlotte Ledger Podcast
Helping Southern authors share their stories, with Lynda Bouchard

Helping Southern authors share their stories, with Lynda Bouchard

Lynda Bouchard of Booking Authors Ink discusses the importance of sharing stories and helping authors promote their work in creative ways

Lynda Bouchard is the founder and chief inspiration officer of Booking Authors Ink LLC, a boutique public relations firm dedicated to Southern authors. Bouchard assists authors in planning media tours, press releases, and website content to create excitement around their books.

Bouchard’s background as a flight attendant and a deep love for the South has created a space where authors can bring their stories to life.

In this episode of the The Charlotte Ledger Podcast, Bouchard talks about the importance of collaborative storytelling in book marketing and encouraging authors to share their unique stories and backstories. She also discusses:

  • The origin of the company name, “Booking Authors Ink.”

  • Her transition from the airline industry to becoming a literary publicist, driven by personal experiences and reflection after the events of 9/11.

  • The importance of collaborative storytelling in marketing.

  • Her day-to-day work, including consultations with clients, media tour planning and assisting with press releases and website content.

  • Her self-published book called “The Witches Three.”

  • Charlotte's growth and changes since the early '90s, when she first moved to the city.

  • What she’s learned in her more than 40 years of life.

Bouchard received The Ledger’s 40 Over 40 Award in 2022 for her work with Booking Authors Ink.

This podcast episode is part of a series highlighting winners of The Ledger’s 40 Over 40 awards, which honor and celebrate often unheralded people over the age of 40 who are making impactful contributions to Charlotte. It’s hosted by Steve Dunn of Miles Mediation and Arbitration.

Find out more about the 40 Over 40 awards by going to

We hope you enjoy the conversation with Lynda Bouchard.

The Charlotte Ledger Podcast is produced by Lindsey Banks.

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The Charlotte Ledger
The Charlotte Ledger Podcast
We talk with Charlotte leaders about important and interesting issues, with an eye toward making you smarter, telling you things you don’t know and introducing you to people with insights about trends in Charlotte.