Inside Lake Norman's luxury homes
Sales of luxury homes at the lake are soaring — what's up with that trend?
This article appeared in the Nov. 5, 2021, edition of The Charlotte Ledger, a morning e-newsletter with original, business-y news. Find out more.
High-dollar home sales have skyrocketed in the last year. Here’s a high-flying view of the latest trends at Lake Norman, where lake life is calling buyers.
You’ve been reading about Charlotte’s hot🔥 residential real estate market in these e-pages for months, but we’ve been curious — what’s the market been like for the drool-worthy, multi-million-dollar homes on Lake Norman?
Outdoor living became all the rage during Covid. And with more people working from home now, being within an arms-reach of an uptown office is suddenly less necessary for many, making lake life a little more doable.
The high-end housing market in the Charlotte region has spiked in the past year: the number of properties that closed for $1M or more was up a whopping 77% in September 2021 over September 2020.
Gawking at high-dollar lakefront homes is the most fun while done from a boat, but if you can’t have the actual wind in your hair, soaring over them virtually by drone is a close second (in our opinion).
So today, you’re in luck. The Ledger and our friends at video production company The 5 and 2 Project are teaming up again to bring you the second installment in Season 2 of our “Flyover Friday” series. It’s our look at Charlotte’s growth and development up close, using professional drone video.
For the lowdown on the high-end Lake Norman housing market, we spoke with Austin Wrench from Augusta Homes. He filled us in on:
What features people are craving — or avoiding — in lakefront homes these days, from secondary guest suites to formal dining rooms.
Who the buyers are who are moving into these homes, where they’re coming from and what’s bringing them to Lake Norman.
The impact Covid has had on Lake Norman real estate, and the issues builders have seen with supply chain woes springing from Covid.
Why the lack of empty waterfront land means that buyers often either do big renovations or tear down homes and build new ones. (You won’t believe the drone footage of a waterfront mansion being torn down!)
The latest trends in pools — what homeowners want, and where they’re putting them.
Check it out:
And that’s a wrap!
If you want to catch up on the last Flyover Friday installment exploring the FreeMoreWest neighborhood, or any of our Season 1 flyovers, check out our dedicated webpage that houses each episode of “Flyover Friday.” The video series is an independent editorial production of The Ledger and The 5 and 2 Project. (That’s another way to say that no one pays us to be included.)
And check out more great work by The 5 and 2 Project on social media channels at @The5and2Project or website The5and2Project.com, or follow the company on YouTube.
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Executive editor: Tony Mecia; Managing editor: Cristina Bolling; Contributing editor: Tim Whitmire, CXN Advisory; Contributing photographer/videographer: Kevin Young, The 5 and 2 Project