The Charlotte Ledger
The Charlotte Ledger Podcast
Merging passions for community and marketing, with Blair Primis of Flagship Specialty Partners

Merging passions for community and marketing, with Blair Primis of Flagship Specialty Partners

Longtime Charlotte marketing executive Blair Primis shares what he's learned about the power that community involvement can have on building brands

Today’s episode of The Charlotte Ledger Podcast is sponsored by SouthPark Community Partners, an independent nonprofit organization whose mission is to lead SouthPark's advancement by driving economic vitality, creating memorable experiences, and ensuring an extraordinary quality of life.

One glance at Blair Primis’s LinkedIn profile, and it’s clear that community involvement ignites his passion. Primis serves on the board for numerous nonprofits and organizations in Charlotte, including Charlotte is Creative, 7th Street Public Market, Carolina Farm Trust and Charlotte Cirque & Dance Center.

In his day job, he’s the chief marketing officer of Flagship Specialty Partners, a healthcare management services organization for oral surgery practices. He’s a well-known name in Charlotte’s marketing circles, and he previously was the chief of marketing for OrthoCarolina and served as co-director of the OrthoCarolina Foundation.

Throughout his nearly 17 years as a Charlottean, Primis has become a key figure in transforming healthcare marketing. In this episode of The Charlotte Ledger Podcast, Primis discusses:

  • How he values being involved in the community.

  • The lessons he learned working in the marketing department for McDonald’s early in his career.

  • Challenges and triumphs of leading a major healthcare provider through times of change and growth.

  • The difference between marketing and brand-building.

  • The importance of adaptability and innovation.

  • How his experiences outside of the office influence his professional approach.

  • What he’s learned from his mentors.

Primis received The Ledger’s 40 Over 40 Award in 2020 for his work investing in people and organizations that make Charlotte a better place. He served as the senior vice president of marketing at OrthoCarolina at the time of his award.

This podcast episode is part of a series highlighting winners of The Ledger’s 40 Over 40 awards, which honor and celebrate often unheralded people over the age of 40 who are making important contributions to Charlotte. It’s hosted by Steve Dunn of Miles Mediation and Arbitration.

Find out more about the 40 Over 40 awards by going to

We hope you enjoy the conversation with Blair Primis.

The Charlotte Ledger Podcast is produced by Lindsey Banks.

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The Charlotte Ledger
The Charlotte Ledger Podcast
We talk with Charlotte leaders about important and interesting issues, with an eye toward making you smarter, telling you things you don’t know and introducing you to people with insights about trends in Charlotte.