New Charlotte shortage: feta cheese, thanks to TikTok
New Charlotte shortage: feta cheese, thanks to TikTok
Harris Teeter, Publix, Food Lion ... good luck finding feta blocks because of suddenly popular pasta dish
The Charlotte Ledger is a morning newsletter with interesting, business-y local news. Sign up for free:
The hottest new trend on TikTok is a ridiculously simple one-dish feta-and-tomato pasta recipe that’s so hot, Charlotte grocery stores apparently can’t keep blocks of the cheese on the shelf.
At the Ballantyne Publix, only feta crumbles are to be found, with the exception of a lonely barrel-aged feta block ($4.99) that TikTokers apparently believe to be insufficient.
“We’ve been selling a lot of it lately … we do think it’s from ‘TikTok pasta,’” laughed a Publix deli department employee this week. “Everybody’s wanting to make it.”
Ledger sources say other stores are also experiencing the shortage, including the Fresh Market in Dilworth and the Harris Teeter at Cotswold. Joe Bruno of WSOC reported on Twitter that the Food Lion in east Charlotte was also out:
WFAE reporter Claire Donnelly found the same in Plaza-Midwood:
You can’t blame the TikTokers. The dish — which we’ve made, and found scrumptious — involves putting cherry tomatoes seasoned with olive oil, salt and pepper in a baking dish with a full block of feta cheese in the middle, and baking it in the oven until the feta melts. Then, you smash the tomatoes and blend them with cheese to form a sauce, mix that with cooked pasta, and behold — you’ve baked the hottest thing on TikTok.
Need to sign up for this e-newsletter? We offer free and paid subscription plans:
The Charlotte Ledger is an e-newsletter and website publishing timely, informative, and interesting local business-y news and analysis Mondays, Wednesdays, Fridays and Saturdays, except holidays and as noted. We strive for fairness and accuracy and will correct all known errors. The content reflects the independent editorial judgment of The Charlotte Ledger. Any advertising, paid marketing, or sponsored content will be clearly labeled.
Got a news tip? Think we missed something? Drop us a line at editor@cltledger.com and let us know.
Like what we are doing? Feel free to forward this along and to tell a friend.
Searchable archives available at https://charlotteledger.substack.com/archive.
Social media: On Facebook, Instagram, Twitter and LinkedIn.
Nab an “Essential Charlotte Ledger” T-shirt or hoodie.
Sponsorship information: email editor@cltledger.com.
Executive editor: Tony Mecia; Managing editor: Cristina Bolling; Contributing editor: Tim Whitmire, CXN Advisory; Reporting intern: David Griffith