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Dear Ledger reader,
As a mom with three kids who are phasing into college, a house in constant need of some sort of repair and a 16-year-old son we just added to our family’s auto insurance policy (I was NOT prepared for that one), I’m constantly scouring our expenses to see where the value lies. What are we getting for our hard-earned money?
I bet many of you find yourself asking the same questions I’m asking: Is this service or product worth paying for? Is it going to make my life better? Is it a brand I want to support with my paycheck?
Today, with just a few more days remaining on our 30-day free trial offer, I’d like to ask you to consider those questions when it comes to The Charlotte Ledger.
❔Is quality, original, thoughtful journalism — created by people who live in your city and are rooted in your community — worth a modest investment?
❔Would having a deeper understanding of the issues and people in our area make my life better?
❔Is The Ledger brand something I want to support and see grow?
Many of us haven’t historically paid much if anything for news. Certainly not online news. It has often been free to us, because someone else was paying for it: advertisers. But as we now know, having a business model that’s heavily dependent on advertising led to the downfall of many media companies. It also fostered a clickbait-laden news ecosystem that is unhealthy for society.
We now know better. So at The Ledger, we are doing better.
Readers are the base that keep our ship afloat. Our financial support is spread broadly across our readership and a select group of sponsors, which are mostly local small businesses and nonprofits — so a major corporation’s decision to cut its marketing budget isn’t going to throw us into financial disarray and disrupt our news coverage.
And when it comes to making news decisions, we answer to readers. We consider ourselves your proxies when we ask questions of local leaders, review a new theatrical production or hold governing bodies to account.
If The Ledger is something you value and you’d like to enjoy more of, then I’d be delighted if you’d consider joining our community of paying members.
We don’t believe in unsustainable deep discounts or “1-penny-down” sales gimmicks, but around this time each year, we run a special on our paid version — a 30-day free trial, with full access to everything we produce, plus our full archives. If you have thought about joining our 2,600+ paying members to receive access to high-quality local journalism, today is a good day. This special is like getting 13 months for the price of 12.
You have our pledge that you can cancel anytime online, without a frustrating call to an offshore customer service department. With The Ledger, changing your account information, including canceling, can be done in just a few clicks on the “My Account” page online. Should you need help from a human, we have a responsive customer service team whose email contact information is at the bottom of every newsletter we send.
And here’s another pledge: Paying for The Ledger is FAR less expensive than buying auto insurance for a teenage boy.
Whether you join us as a paying member — which I hope you will — or you stay on the free version for now, thank you for being part of the Ledger family. We value you, as we hope you value us.
Best wishes,
Cristina Bolling
Managing editor, The Charlotte Ledger
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➡️ Learn more about The Charlotte Ledger
The Charlotte Ledger is a locally owned media company that delivers smart and essential news through e-newsletters and on a website. We strive for fairness and accuracy and will correct all known errors. The content reflects the independent editorial judgment of The Charlotte Ledger. Any advertising, paid marketing, or sponsored content will be clearly labeled.
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