Ooh-la-la! A warm reception for Krispy Kreme in France
First Krispy Kreme store in France is a hit, New York Times says
The following article appeared in the December 11, 2023, edition of The Charlotte Ledger, an e-newsletter with smart and original local news for Charlotte. We offer free and paid subscription plans. More info here.
Quotable: Ooh-la-la! A warm reception for Krispy Kreme in France
From Thursday’s New York Times article “Hot Glazed Doughnuts on the Menu, and Parisians Can’t Get Enough,” about the opening of France’s first Krispy Kreme. The chain is based in Charlotte:
As dawn broke in central Paris on Wednesday, a throng of 500 people, mostly French, stood with uncharacteristic patience in a snaking line, intent on buying a decidedly un-French confection: an American doughnut. A hot, glazed Krispy Kreme doughnut, to be exact.
It was the grand opening of the chain in France, and patrons — dozens of whom had camped out overnight — watched through a giant window as a conveyor belt ferried fried dough toward a waterfall of sugary frosting. When the doors opened, they swarmed inside, ordering doughnuts by the dozen to take out, or noshing at bistro tables in a cafe-style setting. …
The sight of French people flocking to American fare might have seemed surreal a generation ago in a country that loves its Michelin-starred restaurants, three-hour dinners and iconic baguette. But today, the world’s gastronomic capital happens to be one of the biggest markets in Europe for major American fast-food chains …
Doughnuts rolled off an assembly line that had been imported from North Carolina, where the chain is based. New flavors were created to appeal to the French palate, including a fresher fruit taste for the apple doughnut and less sweetness to the strawberry frosting.
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